Bridgestone have stepped up as the sponsor of this year’s Brighton to London Eco-Rally. As the sole supplier of tyres to F1, Bridgestone is bringing well-known F1 names to the event, although exactly who is being kept under wraps and will be revealed at a later date. Launched in 2007 by HRH Prince of Wales, the Eco-Rally event has had support from the worlds of politics, entertainment, sport and the arts such as:- Zac Goldsmith, Oliver Heath, Robert Llewellyn, Lisa Rogers, The One Show’s Lucy Siegle, GMTV’s Joanna Yarrow, Penney Poyzer and legendary racing driver Sir Stirling Moss, amongst others.

The 2010 Bridgestone Eco-Rally will take place on Wednesday 7th July. The rally is a convoy of low and zero emission vehicles which travel the famous Veteran Car Run in reverse, driving from Brighton’s sea front to central London. The rally will join a green transport exhibition at the finish line which is free to attend.

Both elements of the event are once again organised by Revolve, whose founders are committed to accelerating the market for zero emission transport.

Steven Glaser from Revolve said; “For the past three years, the Eco-Rally has received lots of attention from the media and well-known supporters and partners. To have a major sponsor such as Bridgestone on-board with their F1 contacts adds a new twist to what is already a unique and innovative event.

“It really shows the British public that industry is developing green alternatives to conventional transport and we are confident that the new breed of eco vehicles can live up to the expectations of the F1 drivers.”

Previous Eco-Rallies pioneered the demonstration of hydrogen-powered vehicles and featured an extensive range of other alternative-fuel vehicles capable of driving much further than the average journey with little or no emissions from the tailpipe. Previous participants include award-winning vehicles from the likes of BMW, Honda, Ford, Mitsubishi, Nissan, Lotus, Tesla and Volvo.

This year’s Bridgestone Eco-Rally will showcase the very latest concepts and low emission technology for the masses, highlighting vehicles eligible for the Government’s forthcoming plug-in car grant.

Andy Dingley from Bridgestone said; “Bridgestone is delighted to be involved with this year’s Eco-Rally. It is a fantastic event which showcases the vehicles of the future and really shows off the versatility of the different, environmentally-friendly fuels out there.
“Climate change is not something any of us should take lightly. Bridgestone is committed to reducing the impact of motoring on the environment through the Make Cars Green initiative and to helping ensure a healthy environment for current and future generations. The Bridgestone Eco-Rally fits perfectly with our policies and ideals.”
Motorsport is the catalyst for many of today’s CleanTech products including kinetic energy recovery systems, carbon-fibre wind-turbine blades and low rolling-resistance tyres.

Confirmed partners and supporters so far for the Bridgestone Eco-Rally 2010 include Imperial College London, the Royal College of Art, Brighton and Hove Council, the Royal Borough of Kensington and Chelsea, Camden Council and Westminster Council.
For more information about the annual Eco-Rally, visit www.eco-rally.org.