Governments worldwide are starting to address the curse of outdoor air pollution. But for millions, indoor air pollution is a bigger a problem.

In an endeavour to address the increasing and harmful impact of Indoor Air Pollution in India, Envirofit today announced the launch of a range of clean burning biomass cookstoves in the country. Designed by an international team of globally recognized scientists and engineers, the cookstoves reduce toxic emissions by as much as 80%, while using 50% less fuel and reducing cooking cycle time by 40%. The cookstoves have been developed as a result of a partnership between Envirofit and Shell Foundation (UK) initially launched in 2007 to engineer and deliver clean burning biomass stoves that are affordable and attractive to people who are impacted by Indoor Air Pollution (IAP).

“Biomass (wood, crop waste and animal dung) is likely to remain the primary cooking fuel for a large majority of rural Indian households for many years to come. Against this background and the alarming number of annual of indoor air pollution-related deaths worldover, we are committed to developing products that will make a significant contribution to healthier and cleaner living,” said Harish Anchan, General Manager of Envirofit India Pvt Ltd. “Through the stoves we have developed, we are providing women an opportunity to continue to cook as they would before, but in an environment that is less polluting and hazardous.” Envirofit is a US based non profit corporation that designs, manufactures and markets world-class engineered technology products to improve the quality of human life across the globe.

The Envirofit cookstoves burn traditional biomass fuels and are engineered to emit significantly less toxic emissions and use less fuel. Built of durable, high-quality material and engineered to address the unique cooking habits of Indian women, the Envirofit cookstoves are a result of over five years of research and testing in coordination with internationally recognized academic institutions such as Colorado State University. Available in 5 models and priced between Rs 500/ and Rs 2000/, the cookstoves are currently available in Karnataka and Tamil Nadu and will be introduced in other states across the country in a phased manner. They are aesthetically designed with high-quality materials and available in a range of colours with single pot and multipot cooking options. The stoves have already successfully undergone pilot testing in Chitradurga and Dharmapuri. Certified under the most stringent environmental testing conditions in the USA, the cookstoves are currently awaiting BIS certification.

“Although cooking habits in semi-urban and rural India are steeped in tradition and perpetuated by myths, the response to our stoves has been very strong as each stove has been developed based on extensive market research and local customer insights,” said Harish Anchan. “We are in discussion with financing institutions for low cost financing options to provide additional options for families to buy the stoves.” Envirofit cookstoves are now being made available in over 700 villages in Karnataka and 300 villages in Tamil Nadu through a multi-tier distribution strategy. Envirofit’s aim is to develop local and regional enterprises through the channel network so that the business becomes self sustaining. The current channel network in Karnataka and Tamil Nadu includes dealers, distributors, village entrepreneurs as well as not for profit organizations like MYRADA, the Tamil Nadu Foundation and the Cauvery Women’s Federation. Envirofit is targeting over 40 channel partners throughout the two states with roughly 600 outlets planned by the end of 2008. Significant business opportunities exist for local entrepreneurs, distributors, and retailers as Envirofit plans to increase its footprint across India by 2010.

“There are an estimated 1.6 million deaths per year due to toxic indoor air pollution (IAP). We are proud to be partnered with Envirofit International to introduce clean-burning wood stove technology in India while employing the first market-based business model,” said Ajit Abraham, Shell Foundation India who supports the project as part of their Breathing Space Program. “The aim is to see 10 million stoves sold in five countries in the next five years.” Established by Shell Group in 2000 as an independent, UK registered charity, Shell Foundation’s mission is to develop, scale-up and promote enterprise-based solutions to the challenges arising from the impact of energy and globalization on poverty and the environment. The Breathing Space Program aims to achieve a significant longterm reduction in deaths related to IAP.