Posted by admin on May 11th, 2010 2 Comments
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According to Sainsbury’s, Britons consume 9.3 billion pints of milk every year - that’s enough to fill 2,000 Olympic sized swimming pools, and only 1 in 4 plastic milk bottles are actually recycled. The remaining 3 in 4 cartons go to landfill creating unnecessary waste. Sainsbury’s reports that sale of their ‘milk bags’ currently stand at around 110,000 bags a week. The supermarket predicts that switching to bags could save up to 1.4 million kilograms of packaging every year.
To support customers who want to make the change from bottles to bags, 500 Sainsbury’s stores across the UK will be giving away JUGIT (TM) containers on Saturday 15 May. The reusable JUGIT (TM) containers are used to hold a milk bag and contain a spike that pierces the bag, forms a no-leak seal, and delivers milk through the spout. Currently available in semi-skimmed 2pt packs, the milk bags costs six pence less than a standard 2pt bottle of milk. The success of the bag and JUGIT (TM) is such that the company is now looking at the possibility of rolling it out further across its milk ranges.
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Its great that Sainsbury’s are looking at recycling options, but it really comes down to convenience. If local authorities make it easy to recycle then the majority of consumers will do this no matter what the material is. Still though, the bags in question are a lot more biodegradable than plastic, so are a step in the right direction.
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